In the coming weeks, Google will invigorate itself for what will likely be a record-breaking EU fine. The Financial Times reports concluded that the EU antitrust investigation into the Android devices and a penalty is expected to be announced in July. When the competitors complained to the European Commission, then the commission has been investigating Android that Google has been neglecting its market supremacy in software which runs on the smartphones.
Now, Google has been accused of limiting the access to the Google Play Store unless the phone makers also bundled the Google search and Chrome apps, a practice that might have breached the EU antitrust rules. Google has also allegedly blocked phone makers from creating these devices that run the forked versions of Android, an element of an anti-fragmentation agreement.
A fine is reportedly expected in the next month, but Google is not cleared about how big it will be. The EU could fined a penalty to the Google up to $11 billion, 10 percent of the Alphabet’s annual turnover. The alphabet is the new company of Google. It is unlikely that Google will be fined a penalty of full $11 billion, but if anything over the $2.7 billion will set a new record.
Last year, Google was formerly hit with a record-breaking of $2.7 billion fine by the European Commission for breaking the antitrust laws. The EU accused the Google of relegating the rivals and illegally promoting its services in the search results which is related to shopping.
However, Google’s prior fine didn’t guide to any important changes to its business, but this time the Android case could be very different from the others. This time, Google has been accused of bundling its search engine with the Android, and the European Commission perhaps force the company to make the changes to this practices. Recently, Google could face its owned moment of Microsoft, with many years of monitoring to make sure that company is compliant with any changes which are imposed by the EU.
With more than 10 years ago, Microsoft had to continue the similar fight with the EU. Microsoft was accused of bundling its Windows Media Player with Windows, and the EU forced it to unbundle the app so that the rivals could get a fair advantage. Microsoft has now created a special version of Windows for Europe without the app, but it was the EU’s next ruling that will harm the company.
Microsoft was also accused of bundling the Internet Explorer browser with Windows, and the EU forced the company to comprise a browser ballot with non-Microsoft browsers to improve the competition.
The EU’s modifies by push browser alternatives directly through the browsers like Firefox and Chrome inside Windows, and rival browsers benefited.